Before the reels, there was an actual floor to run — close to a decade in hospitality operations across four countries. It started behind bars in the French Riviera and the Alps: Saint-Tropez, Courchevel, then Deauville in Normandy, before a stint on the five-star Ponant cruise line. From there into General Manager and Assistant General Manager roles at five-star properties including Hôtel Benkiraï and Althoff Villa Belrose in Saint-Tropez — including opening a new hotel from the ground up as GM.

Further chapters followed at Caviar Classic in London and Bistro Guillaume in Melbourne, before hospitality management at Aubaine Mayfair turned into a move behind the camera: two years leading social media and events across Aubaine's London sites. Today, Social Media & Marketing Manager at AMANO Group across Berlin, Munich and London — a hotel chain with a rooftop bar overlooking Covent Garden. Fourteen years, four countries, one throughline: understanding what makes people show up, stay a while, and come back, from both sides of the bar.